What are the characteristics of an online newsroom?
Answer to relevant QuestionsWhat’s the difference between a media tour and a press party?What’s a media kit? What does a media kit typically contain?What is the concept of brand journalism, also called content marketing?What are the pros and cons of using a celebrity as part of a promotional event?If an activist group has called for the boycott of a particular company’s products, would you be inclined to stop buying the company’s product? Why or why not? How would you respond to a boycott if you are doing public ...
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