What are the characteristics of the current competitive landscape? What two factors are the primary drivers of this landscape?
Answer to relevant QuestionsAccording to the I/O model, what should a firm do to earn above-average returns? What are the elements of the strategic management process? How are they interrelated? Why is it important for a firm to study and understand the external environment? How should BP have handled an external environmental analysis and what environmental changes and trends (opportunities and threats) might they have discovered? What is value chain analysis? What does the firm gain by successfully using this tool?
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