What are the components of planning a convention?
Answer to relevant QuestionsA booth at a trade show requires some thought. What would you do to attract visitors?What are some of your favorite examples of cause-related marketing? Do you buy products linked to causes? Why or why not? When pop star Michael Jackson died, the media devoted blanket coverage of his death and memorial service. Do you think the coverage was excessive? Why or why not?What is your assessment of incidents that damage the reputation of celebrities such as Reese Witherspoon or Taylor Swift? Does it require remedial public relations, or are the incidents trivial and blow over in a few days?Federal agencies engage in any number of public information campaigns. What is your opinion on this? Are these campaigns just a waste of taxpayer dollars, or are they legitimate and necessary?
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