What are the critical success factors for M&Ms and BMW, and Reebok in their mass customization strategies?

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Supply Chain Logistics Management

ISBN: 978-0078024054

4th edition

Authors: Donald Bowersox, David Closs, M. Bixby Cooper

Question Posted: Aug 22, 2015 03:36 AM

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What are the critical success factors for M&Ms and BMW, and Reebok in their mass customization strategies?

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One of the major factors is the successful utilization of the postponement strategies In case ...View the full answer

Supply Chain Logistics Management

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