What are the current issues facing the air industry? Discuss how each impacts the industry, its customers and employees?
Answer to relevant QuestionsWhat is the cost structure of the air industry? How does it compare with others modes? How does this affect pricing, particularly passengers? Be sure your answer includes examples from either advertising or the Internet. How does fuel cost and efficiency affect both air carrier costs and pricing? Why are pipelines unknown to many individuals? Do you think the pipelines should advertise to change this? 1. What marketing data would you want to have available to make the decision? 2. What cost data would you need to make a rational decision? 3. What are some of the logistics supply chain issues that GLC should consider? 4. ...What does it mean when a company tries to mitigate their transportation risk? How can they accomplish this?
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