What are the five tools or media of direct marketing and how do they differ?
Question:
What are the five tools or media of direct marketing and how do they differ?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 43% (16 reviews)
Beyond personal sales direct marketing employs five primary tools to achieve its objectives Direct m...View the full answer
Answered By
RADHIKA MEENAKAR
I am a qualified indian Company Secretary along with Masters in finance with over 6 plus years of professional experience. Apart from this i am a certified accounts and finance tutor on many online platforms.
My Linkedin profile link is here https://www.linkedin.com/in/radhika-meenakar-88b9808a/
5.00+
12+ Reviews
22+ Question Solved
Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
Question Posted:
Students also viewed these Marketing questions
-
What are marketing channels and how do they differ for consumer and industrial products?
-
What are JAD and RAD, and how do they differ from traditional fact-finding methods? What are their pros and cons?
-
What are automatic reinvestment plans, and how do they differ from automatic investment plans?
-
Oil flows through the 100-mm-diameter pipe with a velocity of 5 m/s. If the pressure in the pipe at A and B is 80 kpa, determine the x and y components of force the flow exerts on the elbow. The flow...
-
Coca-Cola's distinctive trademark is more valuable to the company than its bottling plants. But the company's bottling plants are listed in the balance sheet, and the famous trademark isn't. Explain.
-
The headline of a 2023 article in the Wall Street Journal was Strong Dollar Still Rattles U.S. Multinational Corporate Earnings. a. What does the headline mean by the dollar being strong? b. What is...
-
A purpose of tests of controls over shipping is to determine whether: a. Billed goods are shipped. b. Shipments are made in accordance with approved sales and orders. c. Sales orders are properly...
-
Grant Wood Company manufactures desks. Most of the companys desks are standard models and are sold on the basis of catalog prices. At December 31, 2008, the following finished desks appear in the...
-
A goldfish is swimming inside a spherical bowl of water, which has an index of refraction of n = 1.333. Suppose the goldfish is at p = 10.0 cm from the wall of the bowl, which has a radius |R| = 15.0...
-
Consider the language S*, where S = {aa b}. How many words does this language have of length 4? of length 5? of length 6? What can be said in general?
-
What are the five steps in the direct marketing process?
-
What is a database, and how do direct marketers use it?
-
The rails of a railroad track are welded together at their ends (to form continuous rails and thus eliminate the clacking sound of the wheels) when the temperature is 60F. What compressive stress is...
-
Consider the information discussed in the box "Controversy: Is the Victim's Prior Sexual Conduct Relevant in a Rape Case? Do you believe that a victim's prior sexual conduct is relevant in a rape...
-
A conducting sphere with a diameter of \(8.00 \mathrm{~cm}\) carries a charge of \(3.5 \mathrm{nC}\) that is uniformly distributed. Calculate (a) the surface charge density of the sphere (b) the...
-
When locating an attorney in or outside your state, you can often do your searching online. Martindale-Hubbell has an online directory (http://www.martindale.com), as do most state bar associations....
-
Find the explicit solutions of the following stochastic differential equations: (a) Ornstein-Uhlenbeck process: \[d X_{t}=\mu X_{t} d t+\sigma d B_{t}\] (b) Mean reverting Ornstein-Uhlenbeck process:...
-
For turbulent flow of water in a pipe of diameter \(5 \mathrm{~cm}\) with \(R e=10^{5}\) estimate the magnitude of the length and velocity scales at which viscous dissipation becomes important.
-
A run is a sequence of adjacent repeated values (see Exercise R7.21). Describe an O(n) algorithm to find the length of the longest run in an array. Data from exercise R7.21 A run is a sequence of...
-
How an audit programme is prepared? State the objectives of audit programme. What are the steps to be followed in drawing an audit programme?
-
What role does brand equity play in a product's long-term success?
-
Why has integrated marketing communication become even more important in a period of media fragmentation?
-
Discuss the primary advantages and disadvantages of brand extension.
-
Arizona Corporation acquired the business Data Systems for $315,000 cash and assumed all liabilities at the date of purchase. Data's books showed tangible assets of $330,000, liabilities of $18,000,...
-
Define and describe the concepts of IMC (Integrated Marketing Communications) and RTM (real time marketing). How does this relate to the discussion in the textbook of time compression and online vs....
-
Activity The Serada IT is installing a new computer system. Several thing must be done to make sure the system is working properly. A list of activities of optimistic, most likely and pessimistic...
Study smarter with the SolutionInn App