What are the four guidelines or “dos” for question wording?
Answer to relevant QuestionsWhat are the four “don’ts” for question wording? Describe each. Each of the following examples listed below involves a market researcher’s need to measure some construct. Devise an appropriate scale for each one. Defend the scale in terms of its scaling assumptions, number of response ...What are the arguments for and against the inclusion of a neutral response position in a symmetric scale? Why is quota sampling often used with a convenience sampling method such as mall intercepts? List and describe briefly each of the probability sampling methods described in the chapter.
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