What are the implications of the sleeper effect for the selection of spokespersons and the scheduling of

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What are the implications of the sleeper effect for the selection of spokespersons and the scheduling of advertising messages?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:54 AM

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What are the implications of the sleeper effect for the selection of spokespersons and the scheduling of

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The persuasive effects of highcredibility sources do not endure over time Though ...View the full answer

Consumer Behavior

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