What are the important factors that managers should take into account to improve the implementation of strategies?
Answer to relevant QuestionsWhat does Google’s website (www.Google.com) tell us about the company’s ability to collect information about individuals and businesses? What privacy issues arise, and how can they be resolved? Discuss the major issues that top management should consider when deciding whether or not to expand business operations into new business areas. Visit Hoover’s website (www.hoovers.com). Investigate the different options for competitive and market analysis provided. How can these online tools best be utilized? What limitations apply? How would the marketing dashboard differ between a business-to-business company marketing computer software and a producer of packaged consumer products? Why would senior managers concerned with strategic marketing review marketing metrics concerned with internal processes?
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