What are the key components of Under Armour's integrated marketing communications program? Discuss the role IMC has

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What are the key components of Under Armour's integrated marketing communications program? Discuss the role IMC has played in helping build the Under Armour brand.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:39 AM

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What are the key components of Under Armour's integrated marketing communications program? Discuss the role IMC has

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Under Armour has used a full repertoire of integrated marketing communications tools to build its brand The components of the IMC program include Medi...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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