Question: What are the major approaches to organizing the marketing function
What are the major approaches to organizing the marketing function for international operations? Discuss the factors that may affect the choice of a particular organization design.
Answer to relevant QuestionsWhat are the challenges created by relationships in Network Organizations? How can these challenges be overcome? What role does marketing play in these relationships? As companies begin to replace functions with processes, what are the possible effects on organizational designs? Discuss some of the important issues related to integrating marketing into an organization such as a regional womens’ clothing chain compared to accomplishing the same task in Limited Brands. Examine the company examples in the METRICS APPLICATION concerning uses of marketing dashboards. What are the possible limitations to the dashboard concept? What is involved in managing marketing planning as a process? What issues should be addressed in managing planning process in a company manufacturing high-technology components for the automotive sector?
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