What are the major approaches to organizing the marketing function for international operations? Discuss the factors that

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What are the major approaches to organizing the marketing function for international operations? Discuss the factors that may affect the choice of a particular organization design.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:06 AM

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What are the major approaches to organizing the marketing function for international operations? Discuss the factors that

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The marketing organization design in international operations may take one of three possible ...View the full answer

Strategic Marketing

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