What are the major challenges facing the newspaper industry and the use of newspapers as an advertising medium. How can newspapers respond to these challenges?
Answer to relevant QuestionsWhat are some of the advantages online newspapers have for advertisers? Find the online media kit of a newspaper and analyze how the publisher is promoting the digital edition to prospective advertisers.Digital advertising media seem to be more and more effective, but at the same time, more and more controversial. Explain why both of these situations have arisen.Discuss some recent examples of product placements and/or integrations. Describe the context in which they were used, and how they intended to reach their target markets. Do you think these placements/integrations were ...Direct marketers are very good at determining the effectiveness of their programs. Many direct marketers now measure the impact of the program on the consumer funnel. Explain how direct marketers measure effectiveness, and ...Discuss why mobile has become an attractive medium for advertisers. Provide examples of how companies have used mobile.
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