What are the major forms of direct response advertising?
Answer to relevant QuestionsExplain the concept of data mining. What impact does data mining have on marketing and marketing communications? Will direct response communications play a more significant role in the marketing communications mix in the future? Through secondary research, identify those factors that will encourage or discourage the use of direct ...Explain the following terms as they relate to online advertising: a) Impressions b) Clicks c) Click rate d) Visits. Assess how consumer goods marketing organizations are using social media communications to their advantage. Can it be an effective medium for building relationships with customers? In sales promotion planning, what is meant by logistics and fulfillment?
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