What are the major stakeholder groups that influence and are influenced by small companies? What are the primary interests of each of these groups? How can a small business owner manage potential conflicts between the demands of these groups?
Answer to relevant QuestionsWhy might small business CEOs focus more attention on profit and less on social goals than large business CEOs do?What is skimming? How do you think owners of small firms might attempt to rationalize such a practice?List and describe the 10 approaches outlined in this chapter that can be used to generate creative new business ideas. What are the most important features of each of these?1. How would you classify Lugar’s startup idea? Is it a new market idea, new technology idea, or new benefit idea?2. What was the source of Lugar’s startup idea?3. Would you recommend that he give this startup concept a ...Evaluate loss of control as a disadvantage of franchising from the franchisor’s perspective.
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