What are the potential consequences of having hundreds of thousands of customers directly contacting a manufacturer that

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What are the potential consequences of having hundreds of thousands of customers directly contacting a manufacturer that never dealt with such activities?
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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1285428314

4th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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