What are the primary marketing and marketing communications roles that the Internet can provide marketing organizations? Identify and explain each role briefly.
Answer to relevant QuestionsIn the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while pursuit for marketing organizations? Identify and briefly explain two advantages and two disadvantages of Internet- based advertising. What is the difference between a pull strategy and a push strategy, and how do sales promotions complement both strategies? What types of coupon distribution are appropriate for the early stages of the product life cycle? What distribution is appropriate for the later stages? Why? Evaluate the sales promotion strategies used by Tim Hortons. What marketing and marketing communications objectives do they meet? How does Tim Hortons integrate sales promotions with other components of the marketing ...
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