What are the relevant issues a cross–functional team should consider in developing a strategic vision about the future for the organization’s product–market(s)?
Answer to relevant QuestionsUnder what product and market conditions is the end–user customer more likely to make an important contribution to product–market definition? Select an industry and describe its characteristics, participants, and structure. Competing in the single European market raises some interesting market segment questions. Discuss the segmentation issues regarding this multiple-country market. Under what circumstances may it not be possible to break up a product–market into segments? What are the dangers of using an incorrect segment formation scheme? Discuss the process of developing a CRM strategy.
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