What are the three basic objectives of a competitive intelligence program?
Answer to relevant QuestionsDistinguish between market commonality and resource similarity. Apply these concepts to two rival firms that you are familiar with. In developing an EFE Matrix, would it be advantageous to arrange your opportunities according to the highest weight, and do likewise for your threats? Explain. Describe union membership trends in the USA. What are implications for strategic planning in firms such as Boeing or Heinz or Caterpillar? Do you agree with I/O theorists that external factors are more important than internal factors in a firm achieving competitive advantage? Explain both your and their position. Marketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMO’s). Give four examples of increasing technical aspects of marketing.
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