What are the three primary ways of measuring the effectiveness of public relations campaigns? Briefly discuss each form of measurement
Answer to relevant QuestionsIdentify and briefly explain the components of the integrated marketing communications What role and influence do reference groups have when a consumer is deciding what products to buy? What are the external trends and conditions that should be considered when commencing a new planning cycle? What are the primary ways of measuring the effectiveness of event marketing and sponsorship participation? Briefly discuss each form of measurement. What are the three categories of measurement in a Starch readership test? Briefly explain each category.
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