Question

What are the three types of marketing research? Indicate which type each item in the list below illustrates. Explain your answer.
a. Establishing the relationship between advertising and sales in the beer industry.
b. Identifying target market demographics for a shopping center located in Omaha, Nebraska.
c. Estimating the 5-year sales potential for fMRI machines in the Ark-La-Tex (Arkansas, Louisiana and Texas) region of the United States.
d. Testing the effect of the inside temperature of a clothing store on sales of outerwear.
e. Explain how making grocery orders available for online ordering and drive-through pickup would enhance business performance for Publix supermarkets.


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  • CreatedJune 16, 2015
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