What are the trade-offs associated with utilizing implicit guarantees

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:30 AM

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What are the trade-offs associated with utilizing implicit guarantees

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Benefits associated with an implicit guarantee include avoiding the appearance of a tacky marketi...View the full answer

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