What are the two essential building blocks of a successful CRM program? What materials are used to

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What are the two essential building blocks of a successful CRM program? What “materials” are used to construct these building blocks?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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