What are the two factors that interact to create a person's perception of an object? How is

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What are the two factors that interact to create a person's perception of an object? How is this important for marketers?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:17 AM

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What are the two factors that interact to create a person's perception of an object? How is

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Perception is the meaning that a person attributes to incoming stim...View the full answer

Contemporary Marketing

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