What are the unique capabilities offered by the Internet to business users of the communications medium?
Answer to relevant QuestionsDiscuss whether the Internet may replace conventional catalogs and direct mail methods of promotion. Go to the website of Coca-Cola Inc. (www.cocacola.com). Use the corporate information pages (Our Company, Our Brands, and Around the World) to identify the growth in brands marketed by the company and its geographic ...Discuss the conditions where a matrix-type marketing organization would be appropriate, indicating important considerations and potential problems in using this organizational form. Read the RELATIONSHIP APPLICATION describing Nucor Steel. Do “happy employees” always mean “happy customers”? Identify and list situations where you do not believe this is true. What is involved in managing marketing planning as a process? What issues should be addressed in managing planning process in a company manufacturing high-technology components for the automotive sector?
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