What are the various options available to advertisers for purchasing advertising time on television? How does the use of these options differ for national versus local advertisers?
Answer to relevant QuestionsDiscuss the reasons for the growing popularity of sports programming on television. What are some of the ways advertisers can capitalize on the popularity of sports programs as a media vehicle?Discuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising might be used by national versus local advertisers.What are the major challenges facing the newspaper industry and the use of newspapers as an advertising medium. How can newspapers respond to these challenges?What are some of the advantages and disadvantages of promotional products? What are some of the situations in which promotional products may be most valuable to marketers?While a very effective medium, direct marketing also has a number of distinct disadvantages. Discuss some of these, and what marketers could do to decrease them.
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