What are the weaknesses of the people meter? Of the diary? If cost was not a problem,

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What are the weaknesses of the people meter? Of the diary? If cost was not a problem, do you believe a camera in the room would be a reasonable solution? Identify and evaluate other alternatives.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:51 AM

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What are the weaknesses of the people meter? Of the diary? If cost was not a problem,

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The audimeter cannot provide information as to who is doing the viewing The diary r...View the full answer

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