What are three lessons that other startups can learn from Crumbs’s failure?
Answer to relevant QuestionsTo what degree do you think Crumbs should have been able to anticipate a decline in interest in gourmet cupcakes? Why do you think SwitchFlops have been so successful? Draw lessons from several chapters of the book to formulate your answer. What is the difference between technology licensing and merchandise and character licensing? Provide examples of both types of licensing and how they can increase a firm’s sales. Zynga is a social network game developer that develops browser-based games that work both stand-alone and as application widgets on social networking sites such as Facebook. What are the pluses and minuses of Zynga’s ...If you had been a venture capitalist at the time Patzer was originally pitching Mint.com, would you have had the same concerns as the venture capitalists at that time did? Why do you think the venture capitalists weren’t ...
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