What are trade promotions? What are two price-segmentation rationales of trade promotions?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

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Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:27 AM

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What are trade promotions? What are two price-segmentation rationales of trade promotions?

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Trade promotions are promotional discounts that are directed to product reselle...View the full answer

Pricing Strategies A Marketing approach

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