What are two advantages and two disadvantages of the advertising posttests described in the chapter?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:14 AM

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What are two advantages and two disadvantages of the advertising posttests described in the chapter?

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Disadvantages It is quite difficult to design an effec...View the full answer

Marketing The Core

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