What are vision and mission? What is their value for the strategic management process? Discuss.
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Vision is a picture of what the firm wants to be and in broad terms what it wants to ultimately achi...View the full answer
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Related Book For
Strategic Management Concepts and Cases Competitiveness and Globalization
ISBN: 978-1305502208
12th edition
Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
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