Question: What are your reactions to the application of neuroscience to
What are your reactions to the application of neuroscience to marketing (neuromarketing) that was described in the IMC Focus? Do you consider this technique ethical? Do you fear that with the knowledge obtained from its application marketers will be able to manipulate consumers?
Answer to relevant QuestionsSugar-substitute products have been available for years. The two historically leading brands in this category are Equal (blue package) and Sweet ’N Low (pink package). More recently, a yellow-packaged product named Splenda ...Assume you work for a company that is in the business of creating brand names for clients. One of your clients is a major automobile company. This company is in the process of introducing a new electric automobile to compete ...What is your opinion of the defense Kraft used in claiming that calcium is an immaterial product attribute? Is targeting unethical or just good marketing? Identify the arguments on both sides of the issue, and then present your personal position. How is your favorite brand of athletic footwear (Adidas, Nike, Reebok, etc.) positioned?
Post your question