Question

What are your views on the targeting of products to kids (i.e., children between the ages of 4 and 12)? Aside from your personal views, discuss the issue of targeting to children from two additional perspectives: first, that of a brand manager who is responsible for the profitability of a child-oriented product, and, second, from the viewpoint of a regulatory agency or non-profit group in charge of protecting children. Imagine what each of these parties might say about the practice of targeting products to children.


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  • CreatedAugust 08, 2015
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