What can a small business do to reduce the risk associated with innovation efforts?
Answer to relevant QuestionsHow could an understanding of the product life cycle concept help with the crafting of an effective product development strategy?Why should small businesses consider indirect channels of distribution for their products? Why involve intermediaries in distribution at all?How does price relate to value in the eyes of a customer?What are the four key questions in evaluating a credit application?Assume you have the opportunity to “sell” your course instructor on the idea of eliminating final examinations. Prepare a sales presentation using the techniques in Exhibit 17.3
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