What characteristics of a new product will help it to move through the early stages of the product life cycle more quickly? Briefly discuss each characteristicâ€”illustrating with a product of your choice. Indicate how each characteristic might be viewed in some other country.
Answer to relevant QuestionsWhat is a new product? Illustrate your answer. What would happen if retailer-organized channels (either formally integrated or administered) dominated consumer products marketing? Discuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use intermediaries to reach overseas customers. Explain how adjusting the customer service level could improve a marketing mix. Illustrate. If a retailer operates only from a website and ships all orders by UPS, is it freed from the logistics issues that face traditional retailers? Explain your thinking.
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