What characterizes U.S. consumers who are interested in other cultures and interested in shopping for items influenced

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What characterizes U.S. consumers who are interested in other cultures and interested in shopping for items influenced by other cultures? (Use the DDB data in Tables 1B through 7B.). How might travel agents use this in developing marketing strategies involving international travel?
a) Interested in the Cultures of Other Countries.
b) Enjoy Shopping for Items Influenced by Other Cultures.
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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