What communications characteristics would you use in an attempt to improve college students attitudes toward the following?
Question:
a) Buick
b) Levi’s
c) Volunteering at a local shelter
d) Gmail
e) MADD
f) White water rafting
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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