What competitive thinking moved Volkswagen, one of the world's major automakers, to cheat on emission standards rather

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What competitive thinking moved Volkswagen, one of the world's major automakers, to cheat on emission standards rather than comply with them? How could Volkswagen have prevented this scandal, and what are the lessons for other firms?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:35 AM

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What competitive thinking moved Volkswagen, one of the world's major automakers, to cheat on emission standards rather

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According to The New York Times the company culture was confident cutthroat and insular Sign...View the full answer

Principles of Marketing

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