What consumption differences might you expect to observe between families characterized as underprivileged versus those whose income is average for its social class?
Answer to relevant QuestionsHow do you assign people to social classes, or do you at all? What consumption cues do you use (e.g., clothing, speech, cars, etc.) to determine social standing? Use the status index presented in Figure 11.3 to compute a social class score for people you know, including their parents if possible. Ask several friends (preferably from different places) to compile similar information ...What is social class? Is it different from income and if so how? The average American teenager spends well over 8 hours a day in front of a screen, whether smartphone, PC, TV or tablet. One study reported increasing physical isolation among Internet users; it created a controversy and ...What is the relationship between an opinion leader and an opinion seeker?
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