What could be the advantages of using online observation for Anjali? Are there any disadvantages that she
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Anjali, was in her final year of study for an undergraduate business degree at an Indian university. She was very keen to explore the online image of India as a tourism estimation for her research project. Her review of the literature had highlighted that the destination image concept was considered important for the overall success of tourism initiatives (Tasci and Gartner 2007).
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Online observation would give Anjali an access to naturally occurring conversations among consumers ...View the full answer
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Aysha Ali
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Related Book For 
Research methods for business students
ISBN: 978-0273716860
5th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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