What could be the hidden costs of adapting a product to be launched in a foreign market?
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Costs could include 1 Potential rejection because the product ...View the full answer
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Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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What could be the hidden costs of when adapting a product to be launched in a foreign market?
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