Question: What criteria should be used in determining whether a good
What criteria should be used in determining whether a good- or neutral-news message would be best communicated on paper, electronically, or verbally?
Answer to relevant Questions1. In small groups, discuss David’s entrance at the beginning of the video. How does the “rock star” quality of the entrance add to or detract from the news he is delivering? 2. What mistakes does David make in the way ...What three functions does the first paragraph of a bad-news message serve? Does “I am responding to email” accomplish all of these functions? Explain. 1. In small groups, discuss what responsibility Mattel had in the toy manufacturing problems? 2. What measures did Mattel take to restore consumer confidence: How effective were those measures and what could the company have ...What are the legal and ethical implications of persuasive messages? 1. Go to your favorite Internet shopping website and analyze the shopping tools available, e.g., online help, cyberclerks, chat features. Discuss what you find. If the site offers no opportunities for human interaction, ...
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