What dark sides of big data and business analytics should Target be paying attention to? What might

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What “dark sides” of big data and business analytics should Target be paying attention to? What might happen to Target if they are insensitive to the potential for such processes to offend some customers?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:22 AM

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What dark sides of big data and business analytics should Target be paying attention to? What might

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According to the American Civil Liberties Union big d...View the full answer

Marketing Management

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