Question

What determines whether a new product or service has relative advantages over competitive offerings? Identify the relative advantages of each of the following: disposable cameras, hybrid automobiles, computer tablets, 3D TVs. Given that each of the above products also has relative disadvantages compared to its predecessor product, present a general statement (i.e., a statement with universal applicability) that would explain why consumers are willing to adopt new products even though they almost invariably have relative disadvantages.


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  • CreatedAugust 08, 2015
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