What determines whether a new product or service has relative advantages over competitive offerings? Identify the relative advantages of each of the following: disposable cameras, hybrid automobiles, computer tablets, 3D TVs. Given that each of the above products also has relative disadvantages compared to its predecessor product, present a general statement (i.e., a statement with universal applicability) that would explain why consumers are willing to adopt new products even though they almost invariably have relative disadvantages.
Answer to relevant QuestionsPick a new product or service of your choice and describe in detail how that product or service satisfies, or fails to satisfy, the following success requirements: relative advantages, compatibility, communicability, ...SUVs have names such as the Ford Explorer, Chevy Tahoe, Nissan Armada, Mercury Mountaineer, Lincoln Navigator, Infinity QX-4, Jeep Wrangler, Toyota Highlander, Cadillac Escalade, and so on. Suppose you worked for an ...In the late 1990s, the Distilled Spirits Council of the United States voted to lift its voluntary ban on advertising “hard” liquor on television and radio, a self-imposed ban that had been in effect for nearly a half ...Assume you are a brand manager of a food product that is consumed by all Americans—African-Americans, Caucasians, Hispanics, Asians, and others. You are considering running an extended advertising campaign on prime-time ...African-American, Hispanic-American, and Asian-American consumers do not signify three homogeneous markets; rather, they represent many markets composed of people who merely share a common ethnicity and/or language. Explain.
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