What distinguishes rational, emotional, and dual appeals in persuasion?

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Essentials of Business Communication

ISBN: 978-1111821227

9th edition

Authors: Mary Ellen Guffey, Dana Loewy

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Question Posted: Sep 15, 2017 12:10 PM

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What distinguishes rational, emotional, and dual appeals in persuasion?

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In the body of a persuasive message building interest is a must When building the ...View the full answer

Essentials of Business Communication

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