What do you see as the biggest challenges in conducting a brand audit? What steps would you take to overcome them?
Answer to relevant QuestionsCan you think of anything that cannot be branded? Pick an example that was not discussed in each of the categories provided (services; retailers and distributors; people & organizations; sports, arts, & entertainment) and ...Can every brand achieve resonance with its customers? Why or why not? Pick a brand. See if you can assemble a brand inventory for it. Run an experiment to see if you can replicate the Mason Haire instant coffee experiment (see Branding Brief 9-2). Do the same attributions still hold? If not, can you replace coffee with one brand combination from another ...What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions?
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