What do you think makes selling works of art different from selling other kinds of products? What makes it the same?
Answer to relevant Questions1. Should a small business owner push customers to pay when times are tough? Why or why not?2. What problems do you think a business service company might have when their customers do not pay? Assume you have the opportunity to “sell” your course instructor on the idea of eliminating final examinations. Prepare a sales presentation using the techniques in Exhibit 17.31. How has the salesperson’s role changed because of Internet marketing? Consider differences in prospecting and presentation.2. Do you agree with HubSpot that a prospect is more “qualified” to make purchasing decision ...What forms of assistance are available to small global firms? Which is likely to be of greatest benefit to small companies? Why?The famous essayist and poet Ralph Waldo Emerson once said, “What you do speaks so loud that I cannot hear what you say.” What does this mean, and how does it apply to communication in small firms?
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