What do you think would have happened to Grubhub if it hadn’t changed its business plan?
Answer to relevant QuestionsWhy do you think some start-ups find it difficult to change their business plan, even when presented with evidence that their current business plan isn’t working? Why would the executive summary, which is one of the first things that appears in a business plan, be written last? A good friend of yours, Andrew Waters, has decided to leave his corporate job in order to launch a private SEO (search engine optimization) consulting firm. He is putting together his business plan and asks you, “I’ve ...When is the appropriate time to write a business plan? Who reads the business plan and what are they looking for when doing so?
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