What does it mean for a company when they discover that their product has a High BDI
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High BDI low CDI The product category is not selling well but the brand is Pro...View the full answer
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Aysha Ali
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matriculation in science topics; inter in computer science; bachelors in business and information technology
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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