What does the acronym BATNA refer to, and why is it important to being a successful negotiator?

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Project management the managerial process

ISBN: 978-0073403342

5th edition

Authors: Eric W Larson, Clifford F. Gray

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Question Posted: Sep 19, 2012 07:36 AM

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What does the acronym BATNA refer to, and why is it important to being a successful negotiator?

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BATNA stands for best alternative to a negotiated agr...View the full answer

Project management the managerial process

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