What does the term consumer behavior relate to, and why is it important to advertisers?

Question:

What does the term consumer behavior relate to, and why is it important to advertisers?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

Question Posted: